WordPress MLM e-commerce platform for multi-brand product storefronts

Sareo runs multi-brand products needing a single platform for e-commerce + MLM + subscription. Indeed Ultimate Affiliate Pro (UAP) plugin did not fit out-of-box for Sareo's complex rank structure (achieve/hold/demotion criteria + matrix routing). WooCommerce Subscriptions also needed Advanced Dynamics override for per-brand pricing logic. Non-IT admin team needed a UAT handover suite executable without dev assistance.

Capital Commerce executed a multi-phase build:

1. Custom WordPress theme dual-generation (G2 + G3) for multi-brand storefronts — each brand identity separate but sharing core platform.
2. Custom plugin pair — sareo-shortcode + sareo-custom for theme-level extension + brand-specific layout components.
3. UAP plugin fork — extended MLM rank engine: achieve/hold/demotion criteria + matrix type routing + 2-step registration + approval workflow + auto-generated username.
4. SSAD subscription override — Advanced Dynamics + WooCommerce Subscriptions for dynamic per-brand pricing logic.
5. MLM rank system features:
   • Pre-defined rank assignment via WP Admin
   • Per-user flag: rank rules override (admin bypass standard rules for edge cases)
   • Bulk CSV import/export of opening balance (upline hierarchy + rank level + apply_rank_rules flag)
6. UAT handover suite 4-phase — Phase 0 dummy data prefix E2E_ -> Phase 1 PHPUnit UAP+RMA -> Phase 2 E2E Smoke 30 min -> Phase 3 E2E Full. Format Goal/Steps/Expected/Edge Cases so non-IT admins can run without dev.

Active engagement, multi-phase ship:

• Multi-brand storefronts live on single platform with shared core — scalable to add new brands in the future.
• Flexible MLM rank engine: achieve/hold/demotion + matrix routing + per-user admin override flag for edge cases.
• Bulk CSV import/export opening balance — admin can batch migrate upline hierarchy + rank level.
• 2-step registration + auto-generated username + approval workflow operational.
• Per-brand dynamic subscription pricing via SSAD override.
• 4-phase E2E test pattern enables UAT signoff per module without dev assistance — non-IT admin executable.
• Project approaching UAT handover phase.